A platform-specific AI search brief
Visibility Inside ChatGPT
Some of the 500+ brands we've worked with
See all references
One platform, reusable foundations
Keep the ChatGPT test specific and the underlying work portable
GEO Strategy & AI Search Audit
Technical AI Search Optimization
AI Citation Content Optimization
Entity & Knowledge Graph Optimization
AI Search Authority & Citation Strategy
AI Visibility Monitoring & Answer Accuracy
The conditions belong with the answer
Test the product experience that actually produced the result
For one query, ChatGPT may answer from existing model knowledge. For another, it may use current web sources or display citations. We keep those conditions attached to every response so distinct modes are not treated as one system.
What carries across platforms
The GEO foundation is broader than the interface
The reusable work is to establish a baseline, improve answer-bearing content, strengthen credible third-party sources, and monitor accuracy. The ChatGPT layer records how that foundation appears in the platform's current browsing and citation behavior.
Scope and ownership
A finding is only as good as the conditions recorded beside it
The result belongs to the product experience, date, and model version that produced it.
Every test records whether browsing was active, because current web retrieval can expose ChatGPT to different information than an answer produced from model knowledge alone, and a defined question set is run repeatedly before citation behaviour is called a pattern. Model updates, search integrations, interfaces, and regional availability can all change the result, so each finding keeps its date and version. The reusable foundation — baseline, answer-bearing content, credible third-party sources, accuracy monitoring — stays GEO work; this page records how that foundation appears in ChatGPT's current behaviour, and a result here does not establish the same outcome in Gemini, Perplexity, or Google AI experiences.
A ChatGPT finding is only as good as its test conditions
Was browsing active?
Current web retrieval can expose ChatGPT to different information than an answer produced without browsing. The record identifies the experience behind the response.
Repeat before calling it a pattern
Some answers show sources and others do not. A defined question set and repeated observations are needed before citation behavior becomes a finding.
Put a date and version on the comparison
Model updates, search integrations, interfaces, and regional availability can all alter the result. The finding keeps its date and version.
Give every other platform its own test
A ChatGPT result does not establish the same outcome in Gemini, Perplexity, or Google AI experiences. Each platform needs separate prompts and recorded conditions.
Clients on the work
What it is like to work with Zeo
Our clients describe the work in their own words.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
We strictly follow the regulations and algorithms that can change at any time; We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Besides increasing our website's visibility in the UK with Zeo, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with Zeo in a country and industry where competition is high.
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Adjacent search evidence
Case Studies
Organic search engagements establishing the indexation, content depth, and domain authority that AI answer engines draw from.
People who watch how AI cites a brand
GEO work starts with recording what AI answers actually say about a brand today, then moves to the parts you can influence. The consultants below work on the specific capability this page covers.
Ezgi Gülsen Yaylı
SEO Manager
Elif Naz Akan Karakoç
Senior SEO Executive
Yiğit Konur
Founder & Chief Strategy Officer
Hande Parmaksız
SEO Manager
Sinem Bakır Yavaş
Senior SEO Executive
Ali Özgün Öz
SEO Executive
Gülşah Şahin Özkan
Senior SEO Analyst
Ruhan Tiryaki
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Mehmet Aktuğ
Co-Founder & COO
Metehan Urhan
New Business & Partnership Manager
Zafer Yıldız
Web Analytics Manager
Deniz İmre Temiztürk
Content Specialist
Tools we use
What we watch AI answers with
Generative search leaves less to read than a rankings report does, so most of this work is assembling evidence from tools that were never built for it.
AI answer and citation tracking
- ProfoundThis page refuses to treat one response as evidence and only calls citation behavior a finding once a pattern repeats. Profound keeps the versioned prompt set running on a schedule with its run conditions attached, which is what produces the repetition the page requires. A screenshot cannot support that claim; a series of runs against a fixed panel can.
- Peec AIThis page's own first step, was browsing active, is a run-condition question Peec AI's per-prompt metadata is built to answer directly, since ChatGPT's grounded-versus-ungrounded behavior changes what a citation result even means, and the page insists that condition travel with every comparison.
- Otterly.AIThis page's whole premise is that ChatGPT has its own product behavior separate from the wider AI SEO discipline; Otterly.AI's per-engine breakdown keeps ChatGPT's citation and mention data isolated from Gemini, Perplexity, and the rest, which is what the repeat-before-calling-it-a-pattern step needs a clean, single-platform series to work from.
- OpenAIThis page says ChatGPT's behavior depends on the product experience, the query, and the settings, and that browsing and citation state get recorded before results are compared. That makes ChatGPT itself the instrument here: the answer, its cited domains, the date, and whether browsing was active are captured together, because two runs with different browsing states are not comparable observations of the same thing.
- SemrushThis page warns that a ChatGPT result does not transfer to Gemini or Perplexity, and the same caution applies backwards to ordinary search. Semrush gives the conventional ranking picture for the query behind a ChatGPT observation, which separates a ChatGPT-specific problem from a page that is simply not competitive anywhere. Only the first belongs to the work this page describes.
Crawl and rendering for AI agents
- Bing Webmaster ToolsOpenAI's browsing and search features in ChatGPT have run on Bing's index since the two companies' 2023 partnership; Bing Webmaster Tools is where this page checks that a client's priority pages are actually indexed and served there before a citation gap gets diagnosed as a content problem rather than a Bing-specific access issue. Zeo verifies the current grounding source per engagement rather than assuming it is fixed, since a platform vendor can change its retrieval backend without notice.
- Cloudflare AI Crawl ControlBefore a ChatGPT citation gap is treated as a content problem, this page's logic requires the access condition to be settled. Cloudflare's AI Crawl Control reports allowed and blocked requests for OpenAI's named crawlers at the edge, which dates the access state against the sample window rather than assuming it held. Where a client is not on Cloudflare, we read the same evidence from server logs instead.
Bring the answer as you saw it
Recreate the ChatGPT result under known conditions
Reading a platform-specific result