Performance Marketing
TikTok Ads Management
What we run
TikTok runs on its own auction, under the portfolio's shared rules
Paid media


Creative TestingSystem
Creative wears out quickly on TikTok. This system is what holds which idea was already tested and how the result reaches the next brief.


Full-FunnelCampaign Architecture
When the whole budget sits in one conversion campaign, this is the architecture that separates the stages and writes down the exclusions.


Audience & ExclusionArchitecture
If more than one person builds audiences in the same account, this is the work that moves each segment's source and consent basis out of memory and into a shared register.
Where this work is owned


Events API &Server-Side Setup
Sending Events API traffic from your own domain needs a container. Hosting, routing and the security boundary around it get built here.


Paid SocialPortfolio
Does TikTok carry a channel on its own, or a second job beside Meta. That call is made on the portfolio page.
The buyer job
On TikTok the creative becomes the media plan
A video can have a short life in the TikTok auction. Producing creative, sequencing the tests and deciding when something comes down stop being side work next to campaign management. This page covers delivery on TikTok, the audience controls and the creative cadence. Search auctions stay with Paid Search and landing-page experimentation stays with CRO.
How we work
Measurement gets connected before any budget is exposed
Campaigns wait until account access, the policy check and the Pixel and Events API connection are all done. After that we read what each video returned every week, and we record why we changed something and who decided it. An authorized person approves any material change to live budget.
Scope and ownership
You make the videos, we build the test order and the evidence bar
A test order only works on TikTok if creative keeps arriving, so the scope is written down before anything launches.
We start by recording TikTok's job in the portfolio, the outcomes you count as valuable, the exclusions, the data permissions and how many videos a week you can realistically ship. Budget exposure and approval owners are agreed at the same point. Current messages, placements, audience overlap and conversion signals then give us the baseline. Zeo keeps campaigns in a controlled state until permissions and destinations are verified, and an authorized person approves launch and any material spend change. Video production, brand approval, creator partnerships and the account authorization Spark Ads needs stay on your side. In reporting we read TikTok's own attribution window alongside downstream quality data rather than treating it as the final answer.
How a TikTok account gets to its next decision
Access, permissions and measurement check
We go through account access, policy status, the Pixel and Events API connection and the conversion definitions one at a time. Any assumption still open gets written down.
Creative and audience plan
The test order is sized to how many videos a week you can ship. Hooks, formats and the posts that will run as Spark Ads are matched to funnel stage and audience segment.
A launch with limits
Campaigns open with budget caps. We watch delivery and the conversion signal daily in the first weeks, and a material change to live budget goes to its named approver.
The weekly read and the next brief
We look at which video has tired, which audiences overlap and what the report cannot show. Whatever that produces goes into the next creative brief.
What our clients
Say about the work
These clients describe the planning, measurement, and communication they experienced while working with Zeo.
TikTok Ads Proof
Case Studies
High-engagement short-form video advertising and creative commerce campaigns.
Tools we use
The paid media stack behind the work
Campaign structure, bidding, feeds, call tracking and reporting each live in their own tool. These are the ones our team runs accounts in.
Advertising platforms we buy on
Google Ads
Microsoft Advertising
Meta Ads
TikTok Ads
LinkedIn Ads
Amazon Ads
Pinterest Ads
Snapchat Ads
X Ads
Reddit Ads
PPC management and automation
Optmyzr
Adalysis
Skai
Smartly.io
Bïrch
Madgicx
Adzooma
Ryze AI
Airtable
DoubleVerify
Notion
Keyword and competitor intelligence
Semrush
Ahrefs
SpyFu
Similarweb
iSpionage
Adbeat
Winmo- Keywords EverywhereWe keep Keywords Everywhere running as a browser extension for the quick check, a term's volume and CPC right on the Google results page, without switching to Semrush or Ahrefs for something that small. It runs on credits rather than a flat subscription, so we save it for the fast lookup, not the deep research.
Ubersuggest
Ad creative and landing pages
AdCreative.ai
Copy.ai- JasperWe load a client's style guide into Jasper's Brand Voice setting when a launch needs a lot of on-brand drafts fast, such as a landing page, emails, and social copy all at once. An editor still reviews every draft before it ships, since brand voice training narrows tone drift, not accuracy.
Anyword
Unbounce
Instapage
Leadpages
Landingi
ClickFunnels
HubSpot
Campaign Manager 360
Conversion optimization and testing
Optimizely
VWO
AB Tasty
Convert
Crazy Egg
Contentsquare
axe DevTools
Baymard Institute
Measurement and attribution
Google Analytics
Google Tag Manager
Triple Whale
Northbeam
Hyros
Cometly
Ruler Analytics
Attribution
BrowserStack
Fullstory
Nielsen ONE
Zefr
Call tracking and click-fraud protection
CallRail
Invoca
CallTrackingMetrics
WhatConverts
Phonexa
ClickCease
ClickGUARD
TrafficGuard
Lunio
Shopping feeds and Amazon ads
Feedonomics
Channable
DataFeedWatch
GoDataFeed
Productsup
Helium 10
Jungle Scout
Perpetua
Quartile
Teikametrics
Programmatic and native advertising
The Trade Desk
StackAdapt
Adobe Advertising
Criteo
AdRoll
Taboola
Teads
Revcontent
IAB Tech Lab ads.txt / sellers.json
Integral Ad Science
LiveRamp
Reporting and dashboards
AgencyAnalytics
Supermetrics
Databox
Looker Studio
Swydo
NinjaCat
Next step
Scale your paid media with measurable efficiency


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