Digital PR & Earned Media

Linkable Asset Campaigns

Create a tool, dataset, or resource that gives publishers a genuine reason to cite it.

Earning links starts with creating something worth citing. We develop a useful tool, calculator, dataset, or resource, then run the campaign that puts it in front of relevant publishers. You walk away with a working asset, a documented methodology, outreach to a qualified list, and a named owner responsible for keeping it current.

Build a linkable asset
Illustration of a pitch launching from a signpost toward a world map of contacts and a linked coverage card

Some of the 500+ brands we've worked with

See all references
  • PWC Türkiye
  • Apsiyon
  • Canbebe
  • Mudo
  • Kale
  • Teyit.org
  • Tatilsepeti
  • Amazon
  • BMW
  • Shell
  • Hyundai
  • PepsiCo
  • Red Bull
  • Decathlon
  • MediaMarkt
  • Bayer
  • Sanofi
  • EY
  • KPMG
  • GE
  • 3M
  • Domino’s
  • Lexus
  • Trendyol

How we run it

How we build something worth citing

For an asset to earn citations on its merits, it must be useful and defensible, so the most important checks happen before launch.

  1. Find the real gap

    We review the tools, datasets, and resources already available to determine whether the proposed gap is real. Design starts only after a specialist has confirmed the gap is real. Plenty of things look missing until you know the field well.

    A confirmed gap with existing alternatives named and assessed.

  2. Design the asset around genuine utility

    Whether the asset is a calculator, interactive dataset, or reference guide, its design starts with how people would actually use it. A specialist approves what belongs in the final asset rather than treating a draft structure as the finished design.

    An asset concept with its core utility defined.

  3. Build and independently check it

    After the asset is built, an independent reviewer tests whether it works and holds up under scrutiny. An independent reviewer tests the asset before launch, paying particular attention to anything that could mislead users.

    A working asset checked by someone other than its builder.

  4. Make it citable

    We document the methodology, provide an embeddable version where useful, and make specific results easy to reference. A specialist reviews the documented methodology for gaps a skeptical publisher would poke at.

    A citation-ready asset with methodology documented.

  5. Launch and pitch it

    We identify publishers with a clear reason to reference the asset and pitch the specific gap it fills. A specialist qualifies the outreach list by real relevance. Covering the general topic is too loose a filter.

    A qualified outreach campaign based on the asset's practical value.

  6. Keep it current

    We define refresh triggers such as new data, a broken calculation, or a changed rule, because outdated tools stop earning citations. A named owner monitors each maintenance trigger and makes sure the asset is updated when needed.

    A maintenance schedule and a first refresh trigger.

An independent specialist tries to break it first

A calculator can look convincing while one ordinary input quietly produces the wrong result. We use agents to survey existing resources, sketch structures for a calculator or dataset, and prepare early explanatory copy. Then a specialist who did not build it tests the utility and the risky edge cases. The asset does not ship if that review finds it misleading or likely to damage the client's credibility.

What you get

The asset and its maintenance plan

You receive the asset and the supporting campaign materials, including a maintenance plan to keep it useful after launch.

  • a finished article document

    The linkable asset

    The tool, dataset, or resource itself, built around a genuine, checked gap.

  • a ledger of link entries

    Methodology and evidence dossier

    How it works or how the data was gathered, documented well enough to survive a skeptical look.

  • an audience persona card

    Qualified outreach list

    A list of publishers with a genuine reason to cite the asset, ready for the outreach campaign.

  • a measurement note with a small trend line

    Maintenance plan

    A record of what needs updating, when to review it, and who is responsible after launch.

We call it done when: the asset works, its methodology is documented, it has been pitched to a qualified list, and a named owner is responsible for keeping it current.

Who it fits

Use this when you have nothing useful to cite yet

This method creates the asset itself. If you already have something citable and only need outreach, Digital PR Link Earning is the better fit.

A good fit when

  • Links are the goal, but no tool, dataset, or resource yet gives a publisher a genuine reason to cite your work.
  • Public information leaves a checked gap, but no free calculator, clean dataset, or clear explainer currently helps people use that missing material.
  • The proposed resource depends on data, calculations, or rules that will change, so its first maintenance trigger needs to be part of the campaign.
  • The idea's value can be tested by someone who did not build it, because the campaign needs utility that survives scrutiny before anyone pitches it.

Better handled as other work when

  • A citable asset already exists and the remaining job is publisher outreach, so Digital PR Link Earning should handle the campaign instead.
  • The proposed resource is a product page under a thin wrapper, so publishers have no independent utility to cite once the offer is removed.
  • After the first campaign ends, nobody owns updates, so the dataset, calculation, or source ages while the asset still appears current to publishers.
  • The headline depends on manipulating a calculator's inputs, so an independent check would expose a flattering statistic the method cannot defend.

People who write and ship this content

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.

Tools we use

Tools behind this work

  • Ahrefs

    shows which existing assets in the space already earn links, and where the gap is

  • Flourish

    builds the interactive tool itself, the thing publishers actually cite

  • Schema App

    marks up the asset's data so search engines and AI systems can read it directly

  • Respona

    runs the launch pitch as one workflow: prospecting through acquisition

Start the work

Need something genuinely worth citing?

A promising gap can disappear once the existing tools are laid out. Share the one you've found, and we'll check it before committing to a build.
Talk to a Content Marketing specialist
Two people shaking hands on the start of the work

Before we start

Frequently Asked Questions

How is this different from Digital PR Link Earning?

This builds the thing worth citing. Digital PR Link Earning is the outreach campaign that gets an already-existing citable asset in front of publishers. Most projects need both, in that order.

What kind of asset actually earns links?

Usually, it solves a specific problem well. That might be a calculator, an interactive dataset, or a genuinely useful comparison tool. Novelty alone rarely holds up.

Who maintains the asset after launch?

A named person must own maintenance. That person can sit on your team or ours. We agree the owner before launch. An outdated asset stops earning citations and may damage credibility.

Can the asset launch without earning citations?

Yes, though we test the premise before building, a useful asset may still earn no citations.