Publish a formal announcement with verified facts, approved quotations, and a relevant distribution list.

Press Release Writing & Distribution creates the formal, dated record for an announcement. We verify the facts and quotations, document approvals, and send the release through the channels its stakeholders expect. You walk away with a dated formal record whose every fact and quotation has a named approver, the sign-off documented, and distribution to the list the announcement needs.

Write the release

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Precision matters more than speed. Every fact and quotation needs a named source and approver before distribution.

Confirm the announcement is ready
We check that the facts are final, the timing works, and anyone who needs to sign off is available before drafting starts. The requesting team confirms every named approver is genuinely available before drafting starts. An invitation is not availability.
A confirmed go date and a list of required approvers.
Draft against verified facts and approved quotes
Every date, figure, and quotation gets checked against a named source before it's written into the release. The release owner decides whether a reworded quote needs a fresh approval round or still matches what the speaker agreed to, a call the drift-check alone can't make.
A drafted release with every fact and quote traceable to an approver.
Get sign-off on every material statement
Legal, executive, and any subject-matter or regulatory reviewer confirms the release says exactly what they're willing to stand behind. Legal and the spokesperson each sign off on the release in writing before it moves to distribution.
An approved final release with a documented sign-off trail.
Distribute to the list that actually matters
We send it through the wire, media list, or stakeholder channel that fits the announcement, and only where it needs to land. Before distribution, the release owner checks the list against the announcement's actual audience.
A completed distribution run with delivery confirmation.

Every claim traces back to a named approver

A confirmed fact sheet gives agents enough to assemble a first draft, compare quotations with their approved versions, and apply a wire service format. Approval is different work. Legal counsel, the spokesperson, and any regulatory owner decide which material statements the company can stand behind. A disputed or unconfirmed fact stops the release until a person resolves it.

You receive the approved release, its fact and approval trail, and a record of where it was distributed.

The press release
The final approved release, including its headline, body, quotations, and boilerplate.
Fact and quote approval record
Who confirmed each material statement, so nothing in the release is unattributed if it's ever questioned.
Distribution log
A record of the wire, media list, and stakeholder email distribution, with delivery confirmation.

We call it done when: every fact and quote in the release has a named approver, sign-off is documented, and distribution has gone to the list the announcement actually needs.

You receive the formal document and its distribution record. A specific journalist deciding to cover the story requires Media Outreach as well.

A good fit when

Your announcement needs a dated public record. Its facts and quotations are ready for named approval before release.
Investors, regulators, or other stakeholders expect a formal announcement, so an ordinary social post would leave the required record missing.
The announcement contains material facts and on-record quotations. The people responsible for them are available to approve the final wording.

Better handled as other work when

The release would repeat information already public, so it would create a new formal record without adding a new fact or decision.
You're hoping the release itself earns coverage. Wire distribution reaches inboxes, and that is a long way from a front page.
Legal counsel, the executive, or the spokesperson cannot review the final wording before the deadline, so the release would go out without a complete approval trail.

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.

Grammarly
the final mechanical pass after every material statement is already approved
Prowly
builds the relevant media list and sends the approved announcement to it
Airtable
the statement-by-statement sign-off trail: source, approver, wording, timestamp
GlobeNewswire
the wire for earnings, regulatory filings, and investor-sensitive announcements

Share the announcement, the supporting facts, and the people who can approve them. From there, we can scope the release and the list it needs to reach.

Talk to a Content Marketing specialist

Two people shaking hands on the start of the work

Will the release itself get us coverage?

Not by itself. Wire and list distribution puts the release in front of people, but a journalist deciding to write about it is a separate step. Pair this with Media Outreach if coverage is the actual goal.

What if legal wants to change a quote after we've drafted it?

The revised quotation goes back through approval, and the release does not move until the final wording is approved.

Can this handle a regulated or investor-sensitive announcement?

The right reviewers need to be in the approval chain from the start. Someone with genuine sign-off authority must be reachable. That availability determines whether we can commit to a release date. We also check every date and figure against a named source.

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Press Release Writing & Distribution

How we write and release the formal announcement

Confirm the announcement is ready

Draft against verified facts and approved quotes

Get sign-off on every material statement

Distribute to the list that actually matters

The approval and distribution record

The press release

Fact and quote approval record

Distribution log