Content Localization & Keyword Strategy

We set out the audience, available offer, intended action, excluded claims, supported locations, and source material for the target market. This shows whether there is a genuine local need or simply a request to reproduce the source site. The market, product, and legal owners confirm exactly which claims the local page may make before research begins.

A market brief that explains what the page may answer, what it must not imply, and who approves product, legal, and language decisions.

We gather local queries and representative result pages without treating translated seed terms as evidence. We retain the language, geography, device, date, result format, and uncertainty so reviewers can inspect the basis for each decision. A native-language reviewer confirms which clusters are a real local task. Translation artifacts and thin samples look identical in a spreadsheet.

A local demand set organized around real tasks and result patterns, with ambiguous or limited clusters clearly marked.

We separate shared concepts from market-specific vocabulary, entities, offers, evidence needs, and user expectations. Product and market owners resolve questions that search data cannot answer on its own. The product and market owners decide whether each flagged difference changes a claim, an offer, or the evidence required.

A localized intent map and approved terminology record showing which concepts transfer, which need to change, and which cannot be claimed in the market.

We assign each validated task to an owned page and specify the audience, questions, proof, claims, internal links, exclusions, and acceptance checks. Writers work from approved facts rather than filling gaps with plausible copy. The brief owner confirms every claim and proof point traces to an approved source before a writer opens the page.

A market-native brief for every page that earns a separate place in the local site.