SEO Solutions
B2B SEO Services
Some of the 500+ brands we've worked with
See all references
Who owns what
A connected B2B organic growth system
Where this work is owned
Search Journey &On-Page SEO
Take this branch when the coverage check shows a role's question has no page accountable for answering it, and the fix is page purpose rather than production volume.
B2B ContentMarketing
The evaluation committee needs proof each person can carry into an internal conversation. That production program, with its own briefs and sales feedback loop, belongs to the B2B content owner.
Technical SEOFoundation
Long buying cycles mean a page gets found months before anyone talks to sales, so pick this when reachability, rendering, or speed is what's stopping that early visit.
Web Analytics &Measurement
Rankings alone won't show whether a buying group moved. Assisted journeys and qualified pipeline need an event contract and a definition everyone agrees to before they mean anything.
Why B2B needs a solution lens
One query rarely closes a complex sale
B2B buyers move across roles, questions, proof requirements, and channels. This page helps a buying team enter the right system. On-Page, Technical, Content, and Analytics work remain with their canonical owners.
How ownership works
Specialists, pointed at one buyer journey
We set the shared outcomes and the handoff points. Each owner then delivers its part using one set of methods, artifacts, and acceptance criteria.
Scope and ownership
One buyer journey, four canonical owners, one set of acceptance criteria
Before the workstreams start we agree the buying group, the question each role brings, and the pages accountable for answering them.
We map the roles, triggers, and questions across the buying group, then hold query demand against your current coverage, technical reachability, and what sales is hearing. Zeo assigns page optimization, technical controls, content production, and measurement to their canonical owners and writes the dependencies between them down; each owner keeps its own methods and artifacts, and what is shared is the outcome and the handoff point. Reporting reads leading search signals next to assisted journeys, qualified pipeline, and sales feedback, and says plainly where rankings alone cannot carry the claim.
How the B2B workstreams connect
Model the buying group and search journey
We map the roles, triggers, and questions across the buying group. Then we match the proof each person needs to the pages that should answer them.
Compare demand with current coverage
We hold query demand against your current visibility and content quality. We also check technical reachability, authority, and whatever sales is hearing.
Assign the workstreams
Page optimization, technical controls, content production, and measurement each get an accountable owner, with the dependencies between them written down.
Measure qualified progress
We read the leading search signals next to assisted journeys, qualified pipeline, guardrails, and sales feedback. Rankings alone would tell you almost nothing here.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
B2B work
Case Studies
Industrial and financial buyers researching a purchase that a committee will sign off.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Hande Parmaksız
SEO Manager
Samet Özsüleyman
SEO Manager
Ezgi Gülsen Yaylı
SEO Manager
Sena Önder
Senior SEO Executive
Elif Naz Akan Karakoç
Senior SEO Executive
Sinem Bakır Yavaş
Senior SEO Executive
Gülşah Şahin Özkan
Senior SEO Analyst
Bensu Tınastepe
Senior SEO Analyst
Ruhan Tiryaki
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Yağmur Bayram
Sr. SEO Analyst
Aybüke Göktuna
Senior SEO Analyst
Emir Kağan Kahveci
SEO Analyst
Ozan Ketenci
VP of Consulting & Strategy
Burak Pehlivan
Co-founder & CEO
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms and research suites
- SemrushWe size search demand separately for each stage of the buying group's journey, problem, category, comparison, proof, and decision, then check it against what you already rank for. The stages with real demand and no coverage are what get written into the workstream assignment.
- AhrefsWe run Ahrefs' Content Gap report against the vendors your buying committee is already comparing you to, sorted by buying-stage intent rather than raw keyword volume. That is what shows whether the comparison and proof stages, not just the top of the funnel, are where your coverage actually breaks.
Technical SEO, crawling and site speed
- Screaming FrogWe crawl the product, industry, resource, and international sections separately in Screaming Frog, since a B2B site's technical foundation tends to break differently across those surfaces. That segmented view is what the Technical SEO Foundation owner uses to keep rendering and indexing steady as new sections launch.
Content optimization and AI writing
- ClearscopeFor pages the Content Marketing team is assigned, we build the Clearscope term brief from the specific buying-stage question we mapped, comparison or proof, rather than a generic keyword target. That keeps the brief a writer receives already scoped to the role it needs to convince.
- MarketMuseWe run the existing B2B content set through MarketMuse's topic modeling to see which clusters have enough depth for a comparison or proof-stage question and which are thin. That inventory, not any single article, is what the workstream assignment step is actually built from.
- Surfer SEOOn the comparison and category pages the On-Page SEO team owns, we run Surfer against whatever is already ranking for that query so the structure and heading pattern match what a buying-committee searcher expects to see. This is a page-level pass, not the content-set review MarketMuse handles.
Enterprise SEO and market intelligence
- SimilarwebWe check the channel mix and referral sources competing vendors pull in Similarweb, since a buying committee's research is not limited to the queries visible in your own search data. That view is what keeps the coverage comparison honest about where the demand is actually being met.
- BuzzSumoWe check BuzzSumo for which content formats and angles earn engagement and links in your category, so the Content Marketing team can pick the format before committing production budget. A proof-stage question sometimes needs original research, and sometimes just a clearer practitioner guide.
Search engine and CMS essentials
- Google Search ConsoleWe pull the actual queries and landing pages from Search Console and sort them by which role in the buying group they answer. That shows us which stakeholders already find you and which ones only land on a page built for someone else's question.
- Google AnalyticsBecause a B2B path runs through several people over multiple sessions, we build the assisted-conversion paths in Analytics instead of reading last-click. That is how the measurement owner credits the workstream that actually moved the committee, not just the channel that happened to be there for the form fill.
Next step
Tell us what you are trying to rank
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