Every cleaning rule, removal, transformation parameter, split, leakage check, and accepted exception must stay attached to the raw and prepared dataset versions it changed, or the prepared data cannot be trusted.

An approved raw version becomes risky the moment cleaning rules disappear into a notebook. We prepare it for one training or evaluation job and keep every cleaning rule, removal, split, and validation result connected to the dataset version it changed. For the approved use, the data owner receives a raw-data baseline, reproducible transformation record, split and leakage findings, and a version card naming the accepted dataset.

Illustration of AI Data Preparation & Validation: a team preparing and validating a dataset for AI use

Some of the 500+ brands we've worked with

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  • Mustela
  • A101
  • Atasun Optik
  • İstikbal
  • Hepsikredi
  • Ajansspor
  • Tatilsepeti
  • Amazon
  • BMW
  • Shell
  • Hyundai
  • PepsiCo
  • Red Bull
  • Decathlon
  • MediaMarkt
  • Bayer
  • Sanofi
  • EY
  • KPMG
  • GE
  • 3M
  • Domino’s
  • Lexus
  • Trendyol

Nothing material happens off the record. The raw version, transformation parameters, removed records, proposed splits, test results, and accepted dataset remain linked.

  1. Profile the source data

    We compare schema, distributions, missing values, known defects, sensitive fields, and defined slices with the intended training or evaluation use. Your data owner confirms the source versions and acceptance criteria.

  2. Clean with a record

    We clean, normalize, and transform the data while recording parameters, removals, and exceptions. Rare but consequential cases receive a separate check before they disappear from the dataset. Your data owner approves which cleaning parameters and removals are acceptable.

  3. Challenge splits and leakage

    We test duplicates, contamination, train/evaluation leakage, split integrity, schema validity, coverage, and critical slices. This is where inflated quality estimates and hidden gaps become visible. Your data owner accepts or sends back each flagged leakage or contamination case.

  4. Record the accepted dataset

    We assemble the manifest, dataset card, lineage, validation evidence, known limitations, and accepted exceptions for the stated use. The data owner decides which dataset version and exceptions are approved.

One record explains the raw condition, another shows how it changed, and the final handoff states which version and exceptions the data owner accepted.

  • Report

    Raw-data schema and defect baseline

    A baseline of schema, distributions, missing values, duplicates, sensitive fields, known defects, and defined slices for the raw dataset version.

  • Playbook

    Reproducible transformation and cleaning log

    The ordered transformations, cleaning rules, parameters, removals, exceptions, and version history used to produce the prepared data.

  • Test evidence

    Deduplication, leakage, and split report

    Results for duplicates, contamination, train/evaluation leakage, split integrity, and required slices, with unresolved exceptions kept visible.

  • Dataset

    Validated version manifest and data card

    The accepted dataset version, lineage, schema, intended use, quality evidence, limitations, exceptions, and ownership in one handoff record.

This is the work between acquiring raw data and trusting a training or evaluation set. It fits when transformations and split decisions must be reproducible and reviewable.

A good fit when

  • Your intended use is clear, but schema, quality expectations, sensitive-data rules, and critical slices have never been written into one acceptance brief.
  • Known defects, duplicates, contamination, and split constraints are tracked separately, so nobody can judge the raw dataset as one candidate version.
  • The prepared dataset looks usable, yet nobody can rebuild it from approved raw versions and the transformations recorded for that run.
  • Cleaning and normalization happen in notebooks, but schema checks and transformation parameters are not tied to the dataset version they changed.
  • Deduplication and sensitive-data handling are applied before the train and evaluation split, yet leakage and contamination remain unreviewed.
  • The aggregate quality looks acceptable, but critical-slice coverage, lineage, and reproducibility fail on consequential records.
  • A dataset card exists, though it does not name the accepted version, intended use, open exceptions, or the data owner who approved them.

Better handled as other work when

  • You want the source data or sensitive-data use declared legally approved. We preserve the usage evidence, and your legal reviewer reaches that conclusion.
  • You need cleaning to remove every bias, defect, or future leakage risk. Validation records the checks and slices examined, not a universal guarantee.
  • You need missing data acquired or the downstream pipeline operated. This work prepares and validates one approved version, and those services need separate scopes.

If one of these is closer to your situation, start here instead: Explore AI data services

This is the part of Zeo that writes and ships code. Our senior engineers build agents, chatbots, and RAG pipelines, along with the automation and data work around them, and they keep operating those systems once they're live. We've worked with more than 500 brands since 2011.

  • DVC

    the version record keeping every cleaning rule connected to the dataset it changed

  • Hugging Face

    the hosted dataset card documenting preparation and limitations for downstream teams

  • Jupyter

    the notebook that is itself the cleaning record, not just where cleaning happens

  • Snorkel AI

    the programmatic labeling-function layer making a cleaning rule reusable and auditable

  • Tonic

    the synthetic data letting split and validation logic get tested without exposing the real set

  • Labelbox

    the structured record holding validation and reviewer decisions, not just cleaned data

Share the approved raw versions, intended use, sensitive-data rules, and split constraints. We'll define the transformations and validation evidence needed before a version can be accepted.
Talk to a data specialist

What should we provide before preparation starts?

We need the raw dataset versions, intended training or evaluation use, schema and quality expectations, sensitive-data rules, slice definitions, known defects, and acceptance criteria. We also need the owner who can resolve questions about split rules and exceptions.

Where can AI assistance help?

Approved tools can compare profiles, suggest bounded checks, and surface likely duplicates or contamination candidates. A specialist verifies those suggestions against source records and deterministic tests. People still decide how sensitive data is handled, how splits are drawn, which exceptions remain, and which version may be used.

What tells us the dataset is ready?

We review schema-validation pass rate, duplicate and contamination rate, split-leakage rate, and transformation reproducibility against the agreed criteria. We also inspect important slices separately. A clean aggregate is not enough if cleaning removed a consequential case or leakage inflated the measured quality.

Does validation prove the dataset is unbiased?

No. It shows which checks ran, which slices were reviewed, and which defects or limitations were found in this version. It cannot establish that every future use will be fair, accurate, or free from leakage and bias.